Proximity Marketing testblog

Many of us understand the general picture – the internet is an integral part of our daily lives and a single-stop resource for information, planning, organization and, often times, making a living. But it isn’t till we really see the internet marketing stats that we realize just how powerful the international web is, and how it is shaping our future. Reading this Internet marketing blog has prompted me to post this article.

Here are just one or two numbers (from ComScore) based primarily on web users who are fifteen years old and up…  

Where are the Net users?

In 1996, two-thirds of the world’s net population was in the US. Today, Far East Pacific is the largest region (41%) while all of north America reresents only 17% of the worldwide Internet audience. China and India are growing at the swiftest rate with Central Europe and Russia not far behind. All of Europe holds 28% of the pie.

How does the world use the web?

The Conversational Media category (social networks and blogs) of online marketing stats is still a high-growth category, attracting an astounding 3 out of four web users and growing at a rate of 7.1% since last year. Games (10.9 % expansion) and entertainment (6.7) are also in the top three expansion classes.

However, the struggling economy has been responsible for a steep decline in visitation to Retail, Automotive, Banking and Travel sites and a steep rise in sites dealing with unemployment. A whopping 46% of all respondents asserting the industrial condition is their biggest worry. 2008 saw afast big dramatic} increase in folks conducting fiscal and economic-related searches online. The amount of people looking on terms related to unemployment and bankruptcy more than doubled thru 2008.

Social marketing websites and Video:

Facebook overtook MySpace (growing by 127%) this year.

At the end of 2008, it was said that 146 million northern Americans ( a 6% increase from the previous year ) viewed 12.7 bn. online videos ( 34% more than the year before ). Online video viewing now accounts for 12.5% of Americans’ total time spent online, up from 8.5% in November 2007.

YouTube, with 40% market share in November 2008, is still a major driver in the U.S. Online video market, accounting for approximately two thirds of the growth in online video views during 2008.

Hulu, the joint video venture of NBC Universal and stories co in 2008, grew its audience by 139% in the last six months of the year.

Advertising effectiveness:

Despite a dip in clicks from 2008 to 2009, display advertising has shown to have a major, positive impact on consumer behaviour. It increases visitation to the promoter’s internet site, increases uses of brand name search, increases the likelihood of purchasing the publicized brand online and increases the chance of buying at the merchant’s retail store.

E-commerce:

online spending expansion rates peaked in April 2008 at 15% and then steadily fell through what’s left of the year. However, online spending recovered a little, with sales in Jan 2009 increasing 2% versus the year before.

Understanding online marketing stats permits you to develop an effective and recent online marketing strategy. Ensure you go where the people are, or, even better, get there before they do!