Proximity Marketing testblog

I handle several queries from curious web site homeowners everyday. One query I have a brand new answer for is, “Ought to I exploit META tags on my site when do search engine optimization?” Recent Answer: It could not hurt, but don’t worry concerning them, the search engines ignore them for the most part. New answer? Read on…

Ought to I very use a META tag? Very?

The new answer is yes, you should use META tags on your site. The keyword META tag is still not utilized by search engines but when submitting to directories, a valuable use of time by the way, the META keywords are utilized in many cases to automatically fill in the keywords for your web site in that directory.

Even more amazingly, the META description tag has soared in importance. How thus you ask? Google has started showing the META description in its search results when sure criteria are met.

The criteria getting used seems to be very easy, not like many of the other things Google does. When the keyword or search terms appear in the META description, the META description is used instead of the snippet of text containing the keyword on your page.

As an example, if you are doing a pursuit in Google for ‘Big Ok SEO’ you will see our website in the first listing and the description used is our META description tag. All three words being searched for are also in our META description.

If you do a research for ‘massive o.k shopper’ you will see the first listing is pulling a snippet of text from the page itself. Since ‘consumer’ is not in our META description, it uses a snippet of text from the page where all three words can be found.

Where ought to you utilize a META description tag?

Each web site should use a META description tag on the house page at the terribly least. This method you’ll be able to say specifically what you want and not worry the snippet of text being used isn’t best alternative for your message. What this very means is Google is giving us some measure of control.

And now that we have this information and control, how best to use it? This enables us to take off our search engine optimizer hats and don our search engine marketer hats. Assume of what you’ll say in the transient sentence that can entice a user to click your link instead of the one higher than or below. You can put your phone number in the META description for starters or how regarding being really creative and offer a discount or advertise a sale. Tell them your unique selling proposition. It ought to be a 1 sentence phrase already in your head. The sole caveat to recollect is that your META description will only show if the search term is throughout the META description. Whereas this can be tricky, it will be done with some forethought. You can do that for all your targeted pages and have dozens of marketing messages.

Use the META description wisely: target your market and entice your customers. Do not abuse this control and put outlandish, untrue or slanderous statements as I’m sure Google can be watching; and if this technique is abused the META description could have seen its last search result this time.

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