The current popularity of Twitter and the fact that Twitter are trying to turn them selves into a real time search engine has made Google stand up and react.
Although we all know that fresh unique content was always essential to build power and authority on your site and also give your new post a freshness boost, there has been a slight tweak in the algo from what I am seeing over the last few days to give further power to fresh posts from authority and powerful sites.
What actually seems to be occurring is that when a new post is created it immediatley gets placed into the Top 10 for competitive terms, this then gradually dissapears over the next few days.
It seems as though Google have increased the algothirm to bring in fresh results a lot more. Once again this is nifty for that extra little bit of exposure.
A great example of this is the term “SEO“. Initially it was Dave Naylors post about geo SEO which went straight into the top ten, and then a search engine journal post followed, but both have since dropped out.
So could Google actually be heading for more real time results and if so could they want to strike up a partnership with Twitter, to see exactly which piece of fresh content actually deserves to have a ranking and which one does not, they could look at citations and also look at the amount of buzz and chatter that a certain post may be causing.
Whatever ends up happening it will be good to see how it all plans out and develops. Google will be facing some fierce competition in the next few years with a huge amount of new technology and new ideas coming into place. Google need to constantly be on the ball with innovative ideas and approaches.
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